Briston Decoration
Briston Decoration
Briston Decoration
Description
Rebranding a hardware store dealing with home decoration
Description
Rebranding a hardware store dealing with home decoration
Description
Rebranding a hardware store dealing with home decoration
Client
Briston Decoration Co. Ltd
Year
2021
Type
Branding
Client
Briston Decoration Co. Ltd
Year
2021
Type
Branding
Client
Briston Decoration Co. Ltd
Year
2021
Type
Branding
OVERVIEW
OVERVIEW
Briston Decoration is a retail & wholesale hardware and home decoration company that struggled to gain new clients through social media and other digital platforms. Despite offering high-quality services, the company lacked a distinctive brand identity that set them apart from their competitors. As a result, the company faced challenges in attracting and retaining customers, leading to a decline in revenue. The top management recognized the need to establish a lasting digital footprint and decided to undertake a comprehensive re-branding of the company.
Briston Decoration is a retail & wholesale hardware and home decoration company that struggled to gain new clients through social media and other digital platforms. Despite offering high-quality services, the company lacked a distinctive brand identity that set them apart from their competitors. As a result, the company faced challenges in attracting and retaining customers, leading to a decline in revenue. The top management recognized the need to establish a lasting digital footprint and decided to undertake a comprehensive re-branding of the company.
SOLUTION
SOLUTION
To come under one roof together we created two stylscapes with a huge differentiation factor inorder to set the tone and directon of which the brand will go ahead with, Together we choose stylescape one (Vibrant, Friendly & Acceptable) Typically, Stylescapes are highly curated collection of “found” images from the internet that gives you a high glance of the direction in which the brand will be heading. That way, its easy to know if we miss the mark early, so we can make adjustments before committing to the final design phase.
To come under one roof together we created two stylscapes with a huge differentiation factor inorder to set the tone and directon of which the brand will go ahead with, Together we choose stylescape one (Vibrant, Friendly & Acceptable) Typically, Stylescapes are highly curated collection of “found” images from the internet that gives you a high glance of the direction in which the brand will be heading. That way, its easy to know if we miss the mark early, so we can make adjustments before committing to the final design phase.
OUTCOME
OUTCOME
Within the break of first six months we saw improvements 12% increase in brand recognition and 5.6% increase in overall company's revenue. To further the impact of the project the studio continuously evaluate and improve the brand identity; As the market and customer preferences tend to evolve, Also adviced on the important ways to evaluate customer feedback, forestering customer-centric culture, Investing in content marketing and exploring new digital channels such as website.
Within the break of first six months we saw improvements 12% increase in brand recognition and 5.6% increase in overall company's revenue. To further the impact of the project the studio continuously evaluate and improve the brand identity; As the market and customer preferences tend to evolve, Also adviced on the important ways to evaluate customer feedback, forestering customer-centric culture, Investing in content marketing and exploring new digital channels such as website.
